Euro Converters EUROKA

At the dawn of the historic currency unification among 12 EU member states on January 1, 2002, Alsco's dedicated R&D team, software developers, IC manufacturers, and factory engineers collaborated over a span of five years to create a comprehensive Euro converter named EUROKA. Unlike conventional promotional gifts, EUROKA was designed to cater to a vastly broader market. Fueled by a profound understanding of the European market dynamics and consumer psyche, EUROKA achieved remarkable success; within six years, it sold over 50 million units of Euro converters, generating sales revenue of US$45 million.