Shell Bburago X-Passion Series Promotional Campaign

Shell successfully hosted the Shell Bburago X-Passion Series campaign in Hong Kong and Singapore in 2015, followed by Indonesia and China in 2016. This redemption-based promotion showcased an array of exclusive items, including 5 Ferrari model cars, a hauler, and a racing garage. Recognized as one of Shell's most impactful campaigns for boosting short-term revenue, it significantly contributed to the economic success of participating gas stations. The outstanding product design and redemption mechanism garnered immense market buzz and customer satisfaction, with many products restocked due to overwhelming demand, a testament to the campaign's popularity and the enthusiasm of customers.